tag:blogger.com,1999:blog-63323082011-07-14T18:43:47.246-06:00Marketing 580 BlogA classroom and research blog about marketing in general and consumer behavior in particular for the MBA Buyer Behavior (MGT 580) class.
Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comBlogger621100tag:blogger.com,1999:blog-6332308.post-1084569646034677402004-05-14T15:15:00.000-06:002004-05-14T15:20:46.033-06:00dI am here at the Harvard Internet Law Program listening to a very interesting discussion on the Digital Divide. The discusssion of whether or not the devloping world can effectively use technology to leapfrog a stage of development and play "catch up" with the developed world. This is very relevent for issues of economic development here (I guess technically there) in New Mexico. We still Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1084042069308950482004-05-08T12:47:00.000-06:002004-05-08T12:52:18.700-06:00Just a repost about our Saturday gathering. Our house is located at 1104 San Rafael Ave NE. I tride to post a mpa on the FTP site, but I was for some reason unsuccessful. My suggestion would be to go to what used to be Mapblast. As for written directions, San Rafael is between Academy and Paso Del Norte on Tramway. We are on the east side of Tramway on the corner of San Rafael and Marigold. The Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1084037911717427002004-05-08T11:22:00.000-06:002004-05-08T11:49:09.810-06:00A couple of weeks ago we talked about Relationship Marketing and I must confess that I am a big fan of this marketing trend. However, I cannot deny that sometimes is not as effective as we expect, but contrary to what many people think, the failure it is not associated with the Relationship Marketing itself but with the marketers and managers that implement it in inappropriate ways. Thus, the Nelmyhttp://www.blogger.com/profile/09835467863623773532noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083959913406884652004-05-07T13:58:00.000-06:002004-05-07T14:03:01.170-06:00Just a quick note about our Saturday gathering. Our house is located at 1104 San Rafael Ave NE. I am going to post a map on the FTP site or you could just go to what used to be Mapblast. As for written directions, San Rafael is between Academy and Paso Del Norte on Tramway. We are on the east side of Tramway on the corner of San Rafael and Marigold. The phone number is 294-2549 if you have Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083879302261388612004-05-06T14:19:00.000-06:002004-05-06T15:39:29.200-06:00 According to New York Times (Is ‘Made in Korea’ a New Synonym for High Quality?), Hyundai, South Korean Automaker, raced past domestic and European automakers in the J.D. Power initial quality rankings released last week (Hyundai Near Top of a Quality Ranking), tying with Honda for second place and finishing just a tick behind Toyota, the perennial quality leader. That’s big news for Yongseek Kimnoreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083869334483372912004-05-06T12:42:00.000-06:002004-05-06T12:56:19.716-06:00Super Size Me: A film of epic proportions.
Promoting his film due out soon, Morgan Spurlock is hitting the news and talk show circuit this week and proclaiming he gained 25 pounds in a month long diet of nothing but hamburgers and fries. What a McLoser! McDonalds is stating that this guy made poor choices in his exclusive diet. They state they offer salads and lean alternatives that the Williamhttp://www.blogger.com/profile/02698246686049040140noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083816441079240292004-05-05T21:04:00.000-06:002004-05-05T22:25:42.936-06:00This is an interesting article about the ongoing controvery over copyrights and online music distribution. Apparently even large music publishers have trouble collecting royalties on copyrights across international borders, since traditional copyright licensing procedures have tended to vary from country to country. When distributing music online, this get more complicated, because you can end Kellyhttp://www.blogger.com/profile/04359553197714493901noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083733010472325212004-05-04T22:55:00.000-06:002004-05-04T23:01:49.153-06:00After our discussion on building customer relationships the name T-mobile came up. Since I am a customer I recently found out that now current customers are able to get new customer prices on new phones, a few months ago this was not the case. I found in article in Wireless Data News that states that it costs T-mobile $335 to bring in a new customer compared to the industry average of $292. AndRitahttp://www.blogger.com/profile/07821884954904749388noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083716858858317352004-05-04T18:18:00.000-06:002004-05-04T18:32:03.170-06:00I know that not too many people have time to even come here to look at this stuff at this time of semester, but I thought that this would be interesting.
I found a story on Coke's new drink, called C2, that will be released on the US nationwide market this summer. However, Pepsi will not stay behind, as they have a new drink called Edge. Both of these are supposed to taste like the regular CokeAleksandarhttp://www.blogger.com/profile/13878376820373852831noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083692035031457632004-05-04T11:23:00.000-06:002004-05-04T11:37:48.686-06:00I have been very interested in the class discussion on relationship/database marketing and the effect on and reactions of consumers. I decided to do some research on how consumers are reacting to the increased intrusion on their private lives. I found a fascinating article, Panopticon.Com: Online Surveillance and the Commodification of Privacy (please note, this link may only work from computers Joelhttp://www.blogger.com/profile/00072732922355198604noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083557660522142192004-05-02T22:13:00.000-06:002004-05-02T22:18:41.686-06:00I am by no means a car expert, but I try to follow what is happening in the automotive world. It is interesting to learn that Hyundai has surpassed Toyota as the highest quality car brand on the market. For years Toyota has been synonymous with quality in automobiles. It will be interesting to see how Hyundai tries to use its number 1 quality ranking to try to attract consumers. Hyundai is Paulhttp://www.blogger.com/profile/08662384631719045200noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083554579981269302004-05-02T21:13:00.000-06:002004-05-02T21:43:05.873-06:00I stumbled across this by dumb luck.
This Dude Selling His Ex-Wifes Wedding Dress has been spreading through email forwards like wildfire. (Note the hit count at the bottom of the page). Some of you may have already seen this and gotten the same laugh I did. It's a bit long but if you've got the right sense of humor it will be worth it. I think this a great example of consumers acting Travishttp://www.blogger.com/profile/03027463059539028899noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083531820388629852004-05-02T14:53:00.000-06:002004-05-02T15:08:02.123-06:00Get ready for some politics and religion…. Last week, the television show Frontline had a program on George W. Bush and the impact of his born-again Christianity on his political career and, most significantly, on his presidency. The producer of the program, Raney Aronson, answered viewers’ questions online after the broadcast. I think this is relevant to consumer behavior, particularly in an Elizabethhttp://www.blogger.com/profile/10794549407024226303noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083359648567197552004-04-30T15:14:00.000-06:002004-04-30T15:18:27.466-06:00From Chuan-kai Wan
There is a practical experience from my friend who used to be the top salesman to sell the materials for learning English published by Sesames Street in Taiwan
My friend told me the way that they sell the materials. First, they would have an advertisement in the newspaper at large margin to attract the consumer’s vision easily and make them pay attention on it. It Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083305955992480142004-04-30T00:19:00.000-06:002004-04-30T00:24:34.013-06:00Iris sent in this post.
It is no breaking news that the people in United States are increasing in weight. It has sparked lawsuits and much finger- pointing towards companies such as McDonald’s and Coca-Cola, whose main products are fatty and/or sugar-ridden.
In looking at the consumer behavior side of this topic, I found some interesting articles that discuss who is to blame.
The following Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083305536642663702004-04-30T00:12:00.000-06:002004-04-30T00:16:34.700-06:00Our New Coke case discussion came back to me in an interesting way. ELMAR is a marketing academic listserv used on a worldwide basis. A researcher in Australia posted the following request on ELMAR.
"I believe I recently saw a posting about a paper/article/study in
which a taste-test of Coke vs. Pepsi was conducted, but the
labels on the drinks tasted were reversed.
I do not think it was in aDon Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083304723980291082004-04-29T23:58:00.000-06:002004-04-30T00:03:02.153-06:00Another interesting story about marketing, this time from Bill Surrock. Non-profit marketing is frequently done by paid professionals who take a cut of the proceeds as their fee. He notes that "Along the lines of the discussion we had in class, here is a case where the telemarketers keep 85% of the donation for their fee. I remeber donating to the DAV and called back (thanks to caller ID) and Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083303410353751932004-04-29T23:36:00.000-06:002004-04-29T23:41:08.140-06:00Jay Cummings sent me an interesting article on the the evolution of the so-called Digital Divide. From the McKee, Wallwork, Henderson advertising firm right here in Albuquerque, the article explores the challenges of marketing to young adults (acutally an age subculture) who have grown up in a multi-media environment. If you prefer, you can also print and read it as a PDF file.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083296014233635912004-04-29T20:59:00.000-06:002004-04-29T21:59:11.186-06:00As we have discussed in class about cultural influences on consumer behavior and consumer purchase decision process, I thought It would be interesting to know how different Chinese consumers take their steps making a purchase decision as opposed to US consumers. I found this article here Due to Chinese unique history and culture, some differences in their decision process may have significant fonghttp://www.blogger.com/profile/12602062779189600935noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083193337748325402004-04-28T16:44:00.000-06:002004-04-28T17:14:05.890-06:00With the end of the semester rapidly approaching I have finally decided to make an attempt at a blog posting. It is interesting to see how the government is able to influence buyer behavior through the use of rules and regulations. High Definition Television is supposed to become the standard in just a couple of years. This was spelled out by in 2002 with a new law requiring all manufacturers joshhttp://www.blogger.com/profile/15389825917544136992noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1083094340900486152004-04-27T13:30:00.000-06:002004-04-27T13:36:35.263-06:00Here is the website for a cool new organization in Albuquerque, the Albuquerque Independent Business Alliance (AIBA), with a mission to support local, independent businesses. It hopes to keep Albuquerque unique and the local economy sustainable. One of the services it offers members is joint advertising opportunities to help small businesses stretch their marketing dollars. It might also be a Elizabethhttp://www.blogger.com/profile/10794549407024226303noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1082702461542160092004-04-23T00:25:00.000-06:002004-04-23T01:13:08.013-06:00I was looking through things on the internet tonight and ran into an interesting article that related well to the New Coke case we covered in class today. The link to this article is:
http://story.news.yahoo.com/newstmpl=story&cid=571&ncid=751&e=1&u=/nm/20040422/hl_nm/health_obesity_dc
The article talks about how reducing the amount of coke that a kid drinks may slow the growth in child obesityDavehttp://www.blogger.com/profile/08919628781200064822noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1082206080557359862004-04-17T06:30:00.000-06:002004-04-17T07:51:34.200-06:00Today I am here at BloggerCON 2, being held in Pound Hall on Harvard University campus. The opening session is a get-acquainted, overview of today's program covering such issues as educational blogs, political blogs media blogs and various other blogs. BloggerCon is also being livecast on IRC (irc.freenode.net/bloggercon20/). The first session that I am attending is What is Journalism" Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1082183339469703762004-04-17T00:26:00.000-06:002004-04-17T00:32:59.390-06:00Using the Mac requires a little different technique than using my PC. In order to put in links, I have to paste them in directly, as Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1082003969416680052004-04-14T22:39:00.000-06:002004-04-14T22:46:21.873-06:00Sasha's recent post surprisingly did not open up much debate within our small blog community, but it did make me recall a column by Ellen Goodman that I saw recently in the Albuquerque Journal . A similar view was also expressed in a story that appeared in today's Lobo by writer Gala Venis. Whether or not you agree with either of these viewpoints (or Sasha's), it does present some interesting Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081874102299352542004-04-13T10:35:00.000-06:002004-04-13T15:18:36.263-06:00Still (!) grading papers, but I wanted to post the latest brief from the file sharing wars. There are some good links here to the Times of London and other foreign newspapers.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081812056430021282004-04-12T17:20:00.000-06:002004-04-12T17:24:50.640-06:00Sasha's post ought to stir up some discussion on the tricky issue of marketing using sex (and sexual) appeals. I hope he doesn't mind if I edited his post a bit (I am not changing one iota of content, but I did make the links a bit easier to use). While we are talking about Victoria's Secret, here is an interesting take on their Bob Dylan ads from Slate.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081807172734798912004-04-12T15:59:00.000-06:002004-04-12T17:32:59.746-06:00Warning: the topic is spicy and the comments are a bit caustic but I think it can safely be rated PG-13. I hope that no one gets offended.
I have numbered the stories so that you know which quote comes from which story (the numbers in brackets [#] are not a part of the URL).
Following Janet Jackson's Superbowl scandal, and Clear Channel's dumping of Howard Stern (after the FCC threatened them Aleksandarhttp://www.blogger.com/profile/13878376820373852831noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-10818027733010952004-04-12T14:46:00.000-06:002004-04-12T14:50:06.920-06:00Hopefully, I will get the chance to add more to this later, but since I am holed up grading papers right now, I only have time for some quick items. First, today is an anniversary day for one of my least favorite (I think there may be some agreement on this) forms of marketing. So happy spamiversary everyone. Also, news from the online music sharing world. It seems that recording industry Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081746576822665872004-04-11T23:09:00.000-06:002004-04-11T23:13:30.090-06:00A couple of interesting things from the news. First, which stores inspire the greatest degree of consumer confidence? This study comes up with some interesting results. Second, a commentary from ZDNet Australia on how to how not to win new customers for your online business. Finally, a quick story that relates to what we have discussed about reference group marketing and marketing counter to Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081367782509249242004-04-07T13:56:00.000-06:002004-04-07T14:00:42.280-06:00I am repeating a posting from the MarketingCBblog, which I hope you won't mind since it is informative. First, a quick bit about Alabama's latest official state symbol. Although unusual in the U.S., you may have seen any number of products from other countries that recieve "official" status. In Great Britain, for example, Royal Warrants are issued to select providers of goods and services to Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081361302052517732004-04-07T11:38:00.000-06:002004-04-07T12:15:16.576-06:00I find it interesting that while so many businesses can't get away with drastically changing buyer behavior restaurants, and especially fancy restaurants can. Recently I ate dinner at The Melting Pot, a restaurant down town that specialises in fondue. Basically this is a restaurant that charges it's customers more money for less service and the chance to cook their own food. First of all the lydiahttp://www.blogger.com/profile/11314655641240822718noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081306921657594032004-04-06T21:02:00.000-06:002004-04-06T21:05:48.013-06:00Hopefully all of you survived the test, and since you are probably not wanting to think much about marketing tonight I will keep it brief. We have talked about the concept that politicians are basically selling themselves and their ideas to consumers (voters). Political commercials tend to apply many of the things we have learned about in class. For example, in a political ad, you want to Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081210787429040132004-04-05T18:19:00.000-06:002004-04-05T18:24:17.606-06:00Thanks for the nice post Whitney. On a somewhat different topic, I just have a quick post today, although I may have more later. In one of the more interesting celebrity endorsement deals, rock icon Bob Dylan is doing a commercial with Victoria's Secret. Fortunately, Bob is not doing any of the modeling. You can see the commercial, entitled "Angels" at the company website here.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081196294413150092004-04-05T14:02:00.000-06:002004-04-05T14:23:34.483-06:00NPR (National Public Radio) did an interesting piece this morning about the Gay marriage phenomena and how people and companies in the marriage business are tapping into a new market. Currently, Oregon is the place to be if you are homosexual and want to wed and many businesses are capitalizing on this. One thrift store is offering a buy one get one free wedding dress sale, wedding planners are Whitneyhttp://www.blogger.com/profile/11026255823937206647noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1081128676455780452004-04-04T19:31:00.000-06:002004-04-04T19:34:59.576-06:00Just a quick note relating to the test. I was finally able to get back in the office today (twin issues) and make sure all of the powerpoints were posted. Also, if you are interested, you can look at the review sheet for my MGT 480 class which covers roughly the same materials (they don't get to do the cases, the exercises or the audit) in terms of the lectures. However, they seem to be havingDon Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080974238780196242004-04-02T23:37:00.000-07:002004-04-02T23:49:35.296-07:00Just a quick correction. I mistakenly attributed a cite in yesterday's post to Glenn Reynolds. It was his blog, but he has been letting the brilliant Larry Lessig of Stanford and Eldred v. Ashcroft fame sit in as a guest blogger. Larry has three well-written and informative books dealing with the Internet and intellectual property, all of which I would highly recommend (except Free Culture Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080895668240120202004-04-02T01:47:00.000-07:002004-04-02T01:51:27.590-07:00For those of you who are interested in yesterday's reference group discussion, I wanted to provide some additional information. For a fairly in depth look from an academic perspective, this article has a lengthy section on the development of reference group theory. The SyKronix site has a good overview, and is a good general resource for any marketing classes that you might have.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080808932413128562004-04-01T01:42:00.000-07:002004-04-01T01:48:00.310-07:00Nice post, Jay. I will admit to being somewhat fascinated with online music distribution but I think it makes a great consumer behavior topic. Glenn Reynolds, a blogger and U. of Tennessee Law professor had a very interesting blog on this issue. He also includes a link to the results of an academic study that finds online file sharing has no net effect on music purchasing. If reliable (my Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080775412259315732004-03-31T16:10:00.000-07:002004-03-31T16:32:15.840-07:00Online music distribution seems to be a popular topic with this class, so I thought this might be of interest. Apparently, Canadian Courts have taken a different stance on file sharing than American courts. Perhaps the lenient Canadian stance has something to do with the CPCC tax (discussed in the second section), even though it seems to be largely inadequate. The same website decided to Jayhttp://www.blogger.com/profile/06253872307338989011noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080636195966634062004-03-30T01:43:00.000-07:002004-03-30T02:12:10.030-07:00First, great posts by Shane and Anthony. Remember, once you have access to the blog, you should be able to post comments and responses as part of the ongoing conversation. Both of them raised some interesting issues. Lidrock is an interesting company and it's worth looking at their website, maybe even their promo clip. This is a very interesting combination of technology and applied consumer Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080575534027639452004-03-29T08:42:00.000-07:002004-03-29T09:03:01.373-07:00We have spent a good deal of time in this class discussing the music industry and I found this article LidRock in today's New York Times. LidRock is a new company that will distribute promotional music CD's on the lids of soft drinks sold at movie theatres, theme parks, fast food chains, & athletic games. All of the major music companies have joined with the founder of this company Mr. Arnold in Anthonyhttp://www.blogger.com/profile/08330859780071900813noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080323929761238892004-03-26T10:19:00.000-07:002004-03-26T11:02:19.686-07:00I figure that someone will have to be the first student to post something to the blog, so in a fit of editorial optimism, I decided that I would plunge in.
During our discussion yesterday we talked about the attractiveness aspect of selling products to consumers. Be it an attractive package or a beautiful spokesperson, creating a visually appealing image for consumers is very important. It Shanehttp://www.blogger.com/profile/01192721629742976863noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080256372697572762004-03-25T16:12:00.000-07:002004-03-25T16:17:01.420-07:00I wanted to take a minute to talk about the influence of online political campaign techniques. Business Week had this story.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1080081531228420882004-03-23T15:38:00.000-07:002004-03-23T15:42:17.590-07:00The online music business (on the pay-for-play side) has just had a major new entrant. Read on about Wal-Mart's latest foray. Also take a look at their new site.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1078967562540953182004-03-10T18:12:00.000-07:002004-03-10T18:15:51.593-07:00Just a few more items about online music before we move on to other topics. This article in Fortune gives a good overview of the pay-for-play online services now operating. Note that users do not get outright ownership of what they purchase, but they get a package of digital "rights" that allow them to play their purchases on a certain number of computers or otherwise limit their unfettered useDon Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1078780773905327502004-03-08T14:19:00.000-07:002004-03-08T14:30:51.966-07:00Also, some new information that deals directly with the competitiveness of the online "market." Take a look at the article "What Price Music" and the attached chart, from the New York Times, which also tracks these issues in a special section, which contains several excellent articles. A more current event is a news item on the entry of the Virgin Group into online music retailing. Online Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1078779663863779592004-03-08T14:01:00.000-07:002004-03-08T14:04:55.763-07:00OK, I am back from the land of the sleepless new parent and I wanted to make a few postings this afternoon in preparation for our case tomorrow on Online Music Distribution. If you want some background on the original Napster litigation and other early cases take a look at this article. This article was posted as part of a graduate course reading list for an Electronic Commerce class at the Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1077064964647509102004-02-17T17:42:00.000-07:002004-02-17T17:45:23.060-07:00Just a quick post-Webvan post about the interesting things you can find in the online marketspace. Although this won't settle it, as a data point in the argument about whether almost anything can be sold online take a look at Prairie Tumbleweed Farm and a story about an unusual auction on EBay.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076994680761866152004-02-16T22:10:00.000-07:002004-02-17T17:47:22.060-07:00OK, because we all need a little fun, even in a business program, take a look at Business 2.0's list of the 101 Dumbest Moments in Business HistoryDon Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076984663446589842004-02-16T19:24:00.000-07:002004-02-16T19:27:00.903-07:00A quick post about Consumer Behavior and Valentine's Day. Remeber, tomorrow we will be discussing the Webvan case. You might want to look at some of the survivors such as PeaPod and NetGrocer. If you want to look at Webvan pages, try looking at Archive.org, which is a great resource for web history.
Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076695745548344232004-02-13T11:09:00.000-07:002004-02-13T11:12:30.903-07:00Regarding yesterday's very brief discussion of AIOs (Activities, Interests and Opinions), here is an interesting posting by Amber Pence about psychographics that also addresses this issue. Her posting is from a very informative site at Western Illinois University called the SchoolHouse which has some great articles on consumer behavior issues.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076694968083036422004-02-13T10:56:00.000-07:002004-02-13T10:58:40.373-07:00In preparation for the Webvan case, take a look at this article in Business 2.0 on a (potentially) successful online grocer. Also from the same magazine, a dated but still interesting article on PeaPod and from eOpinions, some consumer reviews of online grocers. Finally, Business Week weighs in on the success/failure of the online play.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076650440200137212004-02-12T22:23:00.000-07:002004-02-12T22:36:32.106-07:00In preparation for covering the WebVan case, take a look at this article from Business 2.0 on a (possibly) successful online grocer.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1076026078155538792004-02-05T17:07:00.000-07:002004-02-05T17:10:20.450-07:00This is a practice demonstrastion of the Blog.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1075835309357403392004-02-03T12:08:00.000-07:002004-02-03T12:10:48.610-07:00Well, I confess to neglecting the blog for a couple of days, but that should now be a thing of the past and we are moving toward the time when you will be helping me maintain the blog and start doing your own postings. In the meantime, a couple of subjects that we have talked about in class are file-sharing and the high price of college textbooks. Apple's iTunes had a toungue-in-cheek Super Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1075242552228268382004-01-27T15:29:00.000-07:002004-01-27T15:31:21.860-07:00To go along with the readings on perceptual mapping, you might find this site interesting if you want a little more depth on the subject. SurveySite.com also has a useful tutorial on perceptual mapping.Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1075242328910877882004-01-27T15:25:00.000-07:002004-01-27T15:27:38.590-07:00On to the issues that relate more directly to the class. First, since we will be talking quite a bit about brand loyalty, brand image and brand extensions during this class. Brand loyalty is defined as "consistently purchasing a brand over time due to an emotional attachment to the brand" (see Hawkins Best and Coney, 8th Ed., p. 647). Brand extensions (we'll talk about brand image later) occur Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1074739224949541122004-01-21T19:40:00.000-07:002004-01-21T19:42:26.466-07:00Several things jumped out at me as I was reviewing the first day of class and in getting ready for tomorrow's lecture. Since we talked at some length about online music and file sharing, it was interesting to see that the recording industry is engaging in a new round of lawsuits against file-sharers. The Washington Post has a very informative article on this issue. CNN also has an interesting Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1074638946924626542004-01-20T15:49:00.000-07:002004-01-20T15:51:05.890-07:00Just to get us started thinking about Consumer Behavior, you can follow up the discussion of online music sharing we had in class today by checking out the Tech section of the New York Times entitled Digital Copy Fight. Registration is required by the NYT, but it is free and you will need it for our class. There are several articles here that deal with the legal, ethical and behavioral aspect of Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1074637996398041682004-01-20T15:33:00.000-07:002004-01-20T15:35:15.546-07:00An early posting about your class materials. I will be passing out a sheet with the necessary information for XanEdu, where most of your course materials are available, but probably you just want to use this link. Let me know if you have any problems or try XanEdu customer support. There is also one treatise on Consumer Behavior that will have to be purchased through the UNM bookstore. It Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.comtag:blogger.com,1999:blog-6332308.post-1074563738952205092004-01-19T18:55:00.000-07:002004-01-19T19:00:56.966-07:00We are getting ready for the new semester and the blog is going to be an intregal part of the class. We will be using the blog both for informational purposes and as a supplement to in-class reading assignments and exercises. Each member of the class will be required to make postings to the blog during the course of the class. To familiarize yourself with Blogs and Blogging take a look at this Don Lloyd Cookhttp://www.blogger.com/profile/07845599854367493663noreply@blogger.com